Melbourne showroom signage install for JAWA Off Road Campers
Located 2/20 Link Rd, Pakenham VIC 3810
NEW SHOWROOM & FACTORY SIGNAGE FOR NEW MELBOURNE STORE
When JAWA Off Road Campers prepared to open their first Melbourne showroom, they wanted signage that would do two things from day one, look sharp on a factory style frontage, and make the location easy to spot from the street. Their new showroom is in Melbourne’s south east at Unit 2/20 Link Road, Pakenham, Victoria.
Why they Chose Us
They chose 1300 PAKSIGNS for a full signage install after seeing our work locally. The team had noticed signage we had completed for other factories in the area and liked the standard of the finish and the practical approach to installation. As a Melbourne based signage company located in Pakenham, 1300 PAKSIGNS is set up to support local businesses with fabrication and installation, backed by decades of hands on experience.
THE CLIENTS BRIEF
JAWA Off Road Campers design and sell off road campers and hybrid caravans for Australian conditions, with a growing showroom network.
Their Melbourne showroom was promoted as a new location opening soon, so it was important that the signage immediately established confidence and brand presence for new walk in and appointment visitors.
For the upcoming Melbourne launch, the priority was clear, consistent branding across key touchpoints:
Windows, to attract attention and communicate branding at street level.
Main wall signage, to create a premium first impression on a concrete factory wall.
Front gate signage, to improve visibility and help guide customers into the site.
SIGNAGE SERVICES DELIVERED
1300 PAKSIGNS delivered an end to end signage installation package across the site, including:
Window Signage
We supplied and installed One Way Vision window graphics to bring the brand to life across the glazing while still allowing visibility from inside during the day. One Way Vision is commonly used for shopfronts and building windows because it displays full colour branding outward while maintaining a level of light transmission and internal visibility through the perforated film.
Outcome: Strong street presence, cleaner storefront presentation, and consistent branding before customers even step inside.
Custom 3D effect lettering
To anchor the site visually, we installed custom 3D effect lettering on the main concrete wall. Concrete substrates require the right fixings, spacing, and layout planning to ensure the lettering sits cleanly, stays secure, and reads well from multiple angles.
Outcome: A premium, high impact brand statement that suits an industrial frontage and reads clearly from distance.
Front gate signage
We also installed signage on the front gate, creating an extra visibility point for passing traffic and a practical wayfinding cue for first time visitors.
Outcome: Improved site recognition, easier navigation, and a more polished arrival experience.
CLIENT TESTIMONIAL
We recently had our new showroom signage done and couldn’t be happier with the result! Ben is professional, easy to deal with, and really brought our vision to life. The quality of the signs is outstanding — they’ve completely transformed the look of our new space.
As we weren’t familiar with the area, Ben was incredibly helpful throughout the process, making everything simple and stress-free. Everything was completed on time, and the installation went perfectly.
Highly recommend to anyone looking for quality signage and excellent service!
Why this approach works for local visibility
For businesses opening a new location, especially in industrial precincts, signage is often the difference between “hard to find” and “easy to trust”. A layered setup (windows, wall, gate) helps cover the main visibility zones people actually use:
Drive by visibility: gate signage and bold wall branding
Footpath and car park proximity: window graphics and entrance sightlines
Brand recall: consistent logo, colours, and messaging across all surfaces
This is also the type of real world branding that supports local discovery. When customers can quickly confirm they are in the right place, it reduces friction, helps increase walk ins, and can contribute to stronger engagement signals across local search touchpoints over time.
LETS TALK SIGNAGE
Need advice or ready to kick off your next project? Contact the 1300 PAKSIGNS team to see how we can bring your brand to life.
